In addition to our highly skilled team, we retain working relationships with excellent web designers, printers, graphic artists and government relations consultants, just to name a few.  Our entire team of specialty experts stand ready to help your association advance strategically and advance your goals.

Larry Pheifer

Managing Partner

Larry brings over 40 years of experience in service industry management, mission and vision buy-in, strategic planning, change management, measurement and satisfaction. He has presented nationally in the areas of continuous quality improvement, healthcare payment reform and association management. His exemplary leadership and vision ensure the advancement of our clients’ missions. Larry serves as the Executive Director of the Wisconsin Academy of Family Physicians.  He also contributes as a chief strategy officer for several other clients and his innovative approach to building personalized member relations has been recognized by peers and clients.

Becky Wimmer

Managing Partner

Becky has 20 years of experience in non-profit organizations, including foundations and associations with an emphasis on organizational management, technology and systems management. She has effectively developed and fine-tuned electronic communication strategies and methods for measuring member participation. This methodology and attention to detail continues to serve as the model for our commitment to quality in all of the services we offer to our client partners. Becky has developed very successful foundation management, industry partner relationship development and fundraising approaches for all our clients, including philanthropic entities.  Becky serves as Executive Director of the Massachusetts Academy of Family Physicians, the Maryland Academy of Family Physicians, the Wisconsin Academy of Family Physicians – Foundation and Chief Strategy Officer of Wisconsin Academy of Family Physicians.

Brandon Wimmer

Chief Operating Officer

In addition to the many roles Brandon has as Chief Operating Officer, Brandon is responsible for coordinating with the Managing Partners and implementing all administrative and program strategies within required time-frames.  Brandon also oversees and implements academy policies and monitors staff activities according to existing policies.  He also evaluates financial statements with the executive directors on a monthly basis and analyzes trends and develops program and financial contracts.  Lastly, Brandon collaborates with staff and evaluates program and activity performance and maintains competency in organization policies. Brandon serves as Deputy Executive Director for Wisconsin Academy of Family Physicians and oversees educational programming, including professional and personal development.

Matt Close

Manager of Communications & Member Engagement

As the Manager of Communications & Member Engagement, Matt oversees all communications and branding to association management clients and other stakeholders. His role ensures exceptional service is provided by PCAM’s communication and technology team and its association management clients.  He successfully identifies content, writes and sets marketing/advertising in digital and print communications in various forms in a fast paced, ever-changing environment. His experience in media and video productions provides valuable skills that are utilized to respond to many client needs in this area. The results are consistent, high quality, and original.

Debra Markoff

Fundraising Development Coordinator

As Fundraising Development Coordinator, Debra is here to help strengthen implementation of fundraising efforts for the associations. She has experience in fundraising from years as a development director in higher education. Her responsibilities include organizing campaign strategies, setting communication and funding goals, and she coordinates identification and relationship building with donors and other groups.

Madeline Everson

Administrative and Member Services Specialist

Madeline facilitates the membership renewal processes, as well as assists with materials and reporting for board/committee meetings and special events/programs.  Madeline is responsible for taking a lead role in planning and implementing events, tracking event registrations and preparing for events/meetings virtually and in-person.  She also manages website content and updates, provides general office support, and works on other project-based responsibilities as assigned. She successfully leads, manages, organizes, and executes organizational and administrative support activities as executive leadership’s primary administrative lead.

Joshua Wimmer

Event Producer & Technology Coordinator

Josh provides quality support to PCAM's stakeholders including its leaders, PCAM team members, and its association client base.  This includes: user and network trouble-shooting; vendor relations – equipment, network, technology-based tools and platforms including research, strategy, coordination; IT support of podcasts, webcasts (live and recorded) and webinars; maintains association and company processes related to technology, virtual meeting tools and platform.

Steve Gall

Accounting Manager

Steve supports PCAM and its growing client organizations by successfully and accurately performing finance and accounting activities. He serves as Financial Manager for our clients and provides support with budgeting and projections in addition to the day-to-day financial responsibilities. Steve comes with over 30 years of experience managing the financials of both corporate and nonprofit sectors.

Ronda Hall

Administrative and Member Services Specialist

Ronda provides quality support to PCAM’s stakeholders including its leaders, PCAM team members, and its association client base. Her role acts as the right hand to the Executive Director of association client(s) by providing exceptional service to the PCAM team and its growing base of association management clients. Ronda successfully and expertly leads, manages, organizes, and executes organizational and administrative support activities.